Almost one in four UK households have a Netflix subscription in 2024. We look at how much it costs compared to other streaming services, and ask ‘is it worth it?’
A monthly Netflix subscription can set you back up to £17.99 a month. With so many other services on the market, is it worth the price tag?
In this article we cover:
- Netflix UK price plans in 2024
- How much does a basic Netflix subscription cost in 2024?
- How much is a shared Netflix plan?
- Does Netflix offer a student account?
- What are Netflix’s rules on password sharing?
- What is the difference between an extra member and new Netflix account?
- How has Netflix UK’s price changed over the years?
- Is Netflix UK more expensive than Amazon Prime or Disney+?
Read more: Can my Netflix subscription help me get a mortgage?
Netflix UK price plans in 2024
Confusingly Netflix does not offer just one monthly subscription price; a subscription in the UK can set you back anywhere between £4.99 to £17.99 a month*.
Here are the current prices:
- Ad-free “basic” subscription (not available to new subscribers): £7.99 a month. You can watch, with no adverts, on one device at a time. Downloads are permitted. This being discontinued
- Ad-subscription: £4.99 a month. You can watch, with adverts, on one device at a time with no downloads available
- Standard subscription: £10.99 a month. You can watch in HD and on two devices at a time
- Premium subscription: £17.99 a month.You can watch in Ultra HD where available, on four devices at a time
If you choose to add extra member slots to your account, letting people not in your household access the platform, you will pay an extra £4.99 per month per slot that you buy.
How much does a basic Netflix subscription cost in 2024?
In 2023, Netflix updated its cheapest plan, called ‘Basic’, which didn’t have any ads.
The new version costs £4.99 a month, includes adverts, and doesn’t have quite as many programmes and films to choose between.
If you were already using the old version of the basic plan, nothing changed for you initially. However, Netflix is now writing to existing subscribers telling them they will be moved to its new ‘Basic’ plan – so cheaper, but with fewer programmes and ads, from the date of their next bill renewal.
If you’re thinking of joining Netflix or coming back after a break, your choices for watching without ads are Netflix’s ‘Standard’ plan, priced at £10.99 monthly. Then, there’s the ‘Premium’ plan at £17.99 per month.
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There are two Netflix subscription plans that let you watch on multiple devices. The standard subscription plan costs £10.99 a month, and lets you watch on two devices simultaneously; the “Premium” subscription plan costs £17.99 a month, and lets you watch on four devices simultaneously.
However, to add devices not in your household will cost you £4.99 as you need to add them as an “extra member”.
Extra members have their own login and password, but are paid for by the main account holder.
Does Netflix offer a student account?
At the moment, Netflix doesn’t have a student discount. If you’re a student, you’ll have to pay the standard subscription fee to watch your favourite programmes.
What are Netflix’s rules on password sharing?
In May 2023, Netflix updated its rules for password sharing. It’s okay for several people to use and share one account if they all live together. So, if you’re a family or a group of friends living in the same house, you can keep sharing your account without any issues.
But, if you share a Netflix account with a group that doesn’t live together, this is no longer allowed. At least, not for free.
You’ll need to set a “primary location,” which Netflix can figure out based on your device’s IP address.
Read more: How many streaming services do you pay for?
How does Netflix stop password sharing?
Netflix can detect password sharing by analysing IP addresses, device IDs, and how accounts are used. This helps them spot shared accounts and take appropriate action.
Anyone living abroad or using a VPN, proxy or unblocker service could be banned from adding an extra slot.
Read more on The Times: Netflix beats subscriber forecasts by adding 9.3 m new customers
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What is the difference between an extra member and new Netflix account?
Netflix says that there are key differences between a normal Netflix account and an additional user account. For additional account users, these include:
- Only one device can be used at a time to watch or download content
- Only a single profile can be used
- Accounts must be activated in the same country linked to the original account holder
How has Netflix UK’s price changed over the years?
In a bid to gain more revenue in a competitive market, Netflix announced a number of changes to its pricing last year. One was a £1 increase in price of its basic no-adverts plan for UK subscribers, from £6.99 a month to £7.99. This plan is not available to new subscribers. Its most expensive plan also increased in price by £2, now costing £17.99.
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Is Netflix UK more expensive than Amazon Prime or Disney+?
Depending on which subscription plan you opt for, Netflix can either be cheaper or more expensive than its rivals Amazon Prime and Disney+.
| Subscription service | Cost per month |
| Netflix | £4.99 with ads or £10.99 ad-free |
| Amazon Prime | £5.99 with ads, £8.99 without |
| Apple TV | £8.99 |
| Disney+ | £4.99 with ads, or £7.99 ad-free |
| NowTV | £9.99 |
Netflix*: From £4.99 a month (with ads) up to £17.99 premium service
Amazon Prime*: £5.99 a month for video only, with ads. £8.99 for ad-free video only
Apple TV*: £8.99 a month
Disney+*: £4.99 a month with ads, £7.99 a month without ads or £79.90 a year
NowTV: £9.99 a month
Read more: How much does Amazon Prime cost and is it worth it?
How can I cancel Netflix UK?
Cancelling your Netflix account is straightforward and you won’t be charged a fee for doing so. Because you pay monthly, you will simply stop being billed at the end of the month.
You can cancel by opening your account and clicking on the account section next to your profile name. It will show an option for membership and billing. Underneath this is a grey box with the option of cancelling your subscription. Click on this and select finish cancellation.
You will get a follow-up email from Netflix confirming the day from which you will no longer be able to watch content on your account.
Remember that you do need to actively cancel your subscription; simply deleting the app will not stop you being charged every month.
Read more: TV packages: how to get the best deal and save money
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